LF
Law Firms
General and multi-practice-area firms need a site structured so each practice area can rank on its own instead of one homepage trying to compete for every matter type at once. We build that structure first, then layer practice-area-and-city content on top.
PI
Personal Injury Lawyers
Personal injury is one of the highest-CPC, most directory-crowded categories in legal search, with urgent "near me" queries after an accident. We prioritize the practice-area-and-city pages and review volume that can realistically outrank Avvo and paid ads, rather than competing head-on for broad statewide terms.
FL
Family Lawyers
Family law searches span everything from custody to prenups, and prospective clients often search cautiously and privately before calling. We build content around specific matter types and cost-related questions ("how much does a custody case cost in [state]") that meets people where they actually are.
CD
Criminal Defense Lawyers
These searches are often made urgently, sometimes from a phone shortly after an arrest — "DUI lawyer near me open now." We prioritize fast-loading, mobile-first local pages and map-pack visibility, since response time matters as much as ranking position.
IL
Immigration Lawyers
Immigration search intent is less hyper-local than most legal categories — clients often search by visa type or case type nationally or regionally, sometimes in a language other than English. We build visa-specific content and, where relevant, multilingual pages instead of relying on city-only targeting.
DL
Divorce Lawyers
Divorce searches are typically process- and cost-driven ("how long does a divorce take in [state]," "divorce lawyer cost") before they’re firm-specific. We build content that answers those questions directly, which is often what earns the click before a firm name ever enters the search.
EL
Employment Lawyers
Employment law splits between employee-side searches (wrongful termination, wage disputes) and employer-side searches (compliance, defense), which need different content and different tones. We build separate paths for each so neither cannibalizes the other’s rankings.
BL
Bankruptcy Lawyers
Bankruptcy searches are often distress-driven and specific — "stop wage garnishment," "chapter 7 vs chapter 13" — from people who need clear, reassuring answers fast. We build chapter-specific content paired with strong local signals for exactly those queries.
EP
Estate Planning Lawyers
Estate planning searches are lower-urgency and often seasonal, spiking around year-end and after major life events. We build durable, evergreen content around wills, trusts and probate that keeps ranking between those spikes rather than chasing short-term keyword volume.
RE
Real Estate Lawyers
Real estate closings are often referral-driven, but search still plays a role for title issues, contract disputes and out-of-area buyers searching for local closing counsel. We build content around those specific transaction and dispute scenarios rather than a single generic "real estate attorney" page.
