— TECHNICAL SEO

Website Migration SEO

Replatform, redesign or move domains without losing the rankings you've already earned.

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Website migration SEO is the process of preserving (and ideally improving) your search rankings and organic traffic through any major site change: a CMS or platform switch, a full redesign, a URL structure change, or a domain move.

The risk isn't the change itself — it's what commonly gets lost in the process: missing redirects, changed URLs with no mapping to the old ones, dropped meta tags and content, or a new site structure search engines have to essentially rediscover from scratch. A migration plan exists specifically to prevent that.

What's Included in Website Migration SEO

A closer look at exactly what's covered — no vague line items, no guesswork.

Pre-migration audit

a full inventory of your current site: every indexed URL, its rankings, backlinks, meta tags, and content, so nothing gets lost by accident

URL mapping

a one-to-one map from every old URL to its new equivalent, which becomes the foundation for redirects

301 redirect implementation

proper redirects from old URLs to new ones, preserving link equity and avoiding redirect chains or loops

Content and metadata transfer

making sure title tags, meta descriptions, headers, and page content carry over or get improved, not dropped

Robots.txt and sitemap updates

making sure the new site is crawlable and the new sitemap is submitted, replacing the old one

Post-launch monitoring

close tracking of rankings, traffic, crawl errors, and indexing in the weeks after launch, since this is when problems surface if something was missed

How We Approach Your Website Migration SEO

A clear step-by-step process that turns findings into prioritized, actionable improvements.

Step 01

Full pre-migration audit.

Before anything changes, we document every URL that matters — what's ranking, what has backlinks, what content exists — so we know exactly what needs to survive the move.

Step 02

Build the URL map.

Every old URL gets mapped to its new destination. Pages with no direct equivalent get a deliberate decision, not a default redirect to the homepage.

Step 03

Plan the launch sequence.

We coordinate with your dev/platform team on timing, staging environment testing, and what needs to go live simultaneously versus in phases.

Step 04

Verify redirects at launch.

Every mapped redirect gets tested to confirm it works correctly the moment the new site goes live.

Step 05

Monitor closely post-launch.

We track rankings, crawl errors, and indexing daily in the first weeks, since this is the window where migration issues typically surface.

Step 06

Fix issues fast.

If something was missed — a redirect gap, a dropped page, a crawl error — we catch and fix it quickly rather than letting it sit for weeks.

Why Our Website Migration SEO Stands Out

Not just a checklist — a clear, actionable plan built around what actually moves your rankings.

Why Choose Us

Most ranking losses during a migration aren't caused by the migration itself — they're caused by nobody mapping every URL before launch, or nobody checking closely enough afterward to catch what broke. We build the redirect map before a single URL changes, and we watch closely for weeks after launch, not just on day one. If you're also moving to a more JavaScript-heavy platform, we'll flag JavaScript rendering risks as part of the plan, since that's a common, avoidable cause of post-migration ranking drops. You get a monthly reporting call, a live dashboard, and no long-term lock-in.

Actionable Insights

We focus on what actually moves rankings.

Prioritized Fixes

Issues ranked by impact, not alphabetically.

Clear Explanations

No jargon. Just what it means and how to fix it.

Expert Support

We walk you through the findings.

Ready to see your number move?

Get a free, no-obligation ranking audit — usually back within 48 hours.

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