— LINK BUILDING

Competitor Backlink Analysis

See exactly who links to your competitors, and build a plan to win those same links.

Get a free ranking audit → Back to Link Building & Off-Page SEO

Competitor backlink analysis is the process of reviewing the backlink profiles of sites currently outranking you for your target keywords, to understand the sources, authority, and relevance of the links contributing to their rankings.

This isn't about copying every link a competitor has — some links are earned through relationships, timing, or content you can't directly replicate, and plenty of competitor backlink profiles include weak or irrelevant links too. The value is in identifying real, achievable patterns and gaps: publications that link to multiple competitors but not you, content types that consistently earn links in your space, and link sources genuinely worth pursuing.

What's Included in Competitor Backlink Analysis

A closer look at exactly what's covered — no vague line items, no guesswork.

Full backlink profile review

analyzing your current link profile: total links, referring domains, authority distribution, and anchor text patterns

Competitor comparison

the same analysis run against your top-ranking competitors, side by side

Gap identification

finding sites and publications linking to competitors but not to you, filtered for genuine relevance and achievability

Link quality assessment

distinguishing genuinely valuable, relevant links from low-quality or risky ones in both your profile and competitors'

Content pattern analysis

identifying what type of content tends to earn links in your specific space, based on what's actually working for competitors

Toxic link flagging

identifying any low-quality or spammy links in your own profile worth addressing

How We Approach Your Competitor Backlink Analysis

A clear step-by-step process that turns findings into prioritized, actionable improvements.

Step 01

Pull full backlink data.

We gather comprehensive backlink data for your site and your top-ranking competitors using industry-standard tools.

Step 02

Compare profiles side by side.

We look at total referring domains, link authority, relevance, and anchor text patterns across all sites.

Step 03

Identify realistic gaps.

We filter for opportunities that are genuinely achievable — sites that link to multiple competitors on relevant topics, not one-off links tied to relationships you can't replicate.

Step 04

Flag any risk in your own profile.

We check for low-quality or spammy links that might be worth disavowing rather than pursued as a model to copy.

Step 05

Turn findings into a strategy.

The gap analysis feeds directly into a prioritized link building plan, not just a report that sits unused.

Why Our Competitor Backlink Analysis Stands Out

Not just a checklist — a clear, actionable plan built around what actually moves your rankings.

Why Choose Us

A backlink gap report that just lists every domain linking to competitors isn't actually useful — most of those links aren't realistically replicable, and chasing all of them wastes effort. We filter for genuine, achievable opportunities and turn the analysis into an actual strategy, not a spreadsheet you're left to interpret alone. This pairs naturally with our broader competitor analysis work, since backlinks are only one piece of why a competitor outranks you. You get a monthly reporting call, a live dashboard, and no long-term lock-in.

Actionable Insights

We focus on what actually moves rankings.

Prioritized Fixes

Issues ranked by impact, not alphabetically.

Clear Explanations

No jargon. Just what it means and how to fix it.

Expert Support

We walk you through the findings.

Ready to see your number move?

Get a free, no-obligation ranking audit — usually back within 48 hours.

Get a free audit →