Review management covers two connected activities: encouraging genuine customers to leave reviews (review generation) and responding to the reviews you receive, positive and negative alike, in a timely and professional way.

Google factors review signals directly into local pack rankings — total review count, review velocity (how consistently you're earning new reviews, not just a one-time spike), and whether the business owner responds. Beyond rankings, reviews are one of the first things a prospective customer checks, making review management as much about conversion as visibility.